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Erin Jo Richey

"The Problem with Facebook" [VIDEO]

1 min read

A video from @veritasium on the problem with Facebook and its mismatch between users' desires and advertising goals.

The problem with Facebook is, "We are all advertisers because Facebook can't figure out another way to monetize its humongous user base."

"I think this is a cautionary tale. The beauty of social media is that it's the user who gets to control the content and who they interact with and how…Facebook has taken control of what its users see in order to make money from them. And I think that's a problem because of the way its changed the incentives. I mean, Facebook has this ongoing incentive to restrict more and more of the organic reach of posts, in order to force people to pay to promote them. And I think that really changes the ethos of the site."